I found this post at Romance University and had to share. RU has been around since 2009 aka forever in internet years. They are an excellent resource for those interested in writing in the Romance genre, or using romance tropes in other genre fiction.
Over at RU, Kayelle Allen shares tips for promoting your books. Those who self-publish, or contract with small presses will have to do some heavy lifting in the promo department. Make it easier on yourself with this helpful advice from a lady who’s been in the game for a long time.